Introducing the 2009 advertising campaign for Lelo, Europe’s premiere design-centric brand of personal massagers for women. With an emphasis on uncompromising style and sophistication, their provocative luxury brand of products has become a popular product line for boutique stores. 

The brand was presented in a series of consumer ads (Cosmopolitan, Marie Claire, Elle), in-store merchandising posters and web ads featuring provocative tag lines combined with sensual lifestyle photography. Though pedestrian in imagery, the sexy campaign was featured in retail store windows across main Street USA from Boutique Shops to Luxury Stores including Fred Segal.