“Coming clean has never felt so dirty”
Bodville, the promotional launch for Me, a brand of bath, body and massage products, was created for Good Vibrations, San Francisco’s hallmark woman-focused “feel good” retail stores.

Using imagery that evokes the sensual styling of burlesque performers and beauty ads from yesteryears, the promotion was staged as the main in-stores merchandising theme. Bodville imagery was also used for window merchandising posters and on outdoor advertising at bus shelters around the Bay Area.